Case Study: Neuro raises awareness of Parkinson's disease with 14islands' Vardagkampen game and website

Neuro launches Vardagkampen to raise awareness of Parkinson’s disease with 14islands

Neuroförbundet (Neuro), a Swedish charity supporting people with brain diseases, wanted to raise awareness and funds for Parkinson's Disease. Their challenge was to create a campaign that would foster empathy for the cause. To meet this mission, they partnered with vendor 14islands.

14islands designed and developed an online game called Vardagkampen (everyday struggle) to recreate the feeling of loss of movement precision associated with Parkinson's. The game uses vibrations to interfere with a user's ability to complete tasks, directly advancing empathy for the cause. The solution included integration with Swish, Sweden's mobile payment app, to facilitate donations for the charity.

Neuroförbundet (Neuro)