148
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Case Study: Pollen builds a strong, caring brand identity with 148 Collective Agency
A 148 Case Study
Pollen launches a brand identity and landing page with 148 in 2 weeks
The customer, Pollen, is an early-stage startup founded by students to create an online platform supporting women re-entering the workforce. Their challenge was a complete lack of a brand identity to help them stand out in a competitive market. They engaged the vendor, 148, to develop a brand identity and a web presence.
148 created a comprehensive and warm graphic universe for Pollen, featuring a simple typographic logo, a confident blue color palette, and engaging UI elements like handmade pencil lines and arrows. The solution included a landing page and social media assets. The vendor, 148, successfully delivered a brand that the founders described as exciting, fresh, and inviting, which helped them stand out from their first day.
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