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7 Case Studies
Case Study: Reckitt Benckiser manages more reviews with no staff increase using 1440 Reputation Studio
A 1440 Case Study
Maker of Lysol and Air Wick Manages More Reviews with No Increase in Staff
Reckitt Benckiser, the maker of Lysol and Air Wick, needed a better way to manage a growing volume of consumer reviews during the COVID-19 pandemic without adding staff. The company turned to 1440’s Reputation Studio to centralize review management and improve customer engagement across multiple channels.
1440 implemented Reputation Studio on Salesforce to pull in reviews from platforms like Amazon, Bazaarvoice, Yelp, and Google, automatically create cases, and route them to the right agents. This helped Reckitt Benckiser meet its 24-hour SLA globally, reduce the backlog of unanswered reviews, and improve customer satisfaction and ratings, with some 1- and 2-star reviewers updating their feedback to 4 or 5 stars after prompt responses.
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Reckitt Benckiser
Miral Abbas
Global Business Analyst