Case Study: Downtown Somerville Alliance achieves better member engagement with 14 Oranges app and website

Downtown Somerville Alliance engages 250+ members with 14 Oranges

The Downtown Somerville Alliance (DSA), an organization dedicated to revitalizing its New Jersey downtown area, faced challenges in effectively engaging its 250+ business members due to a lack of a real-time communication hub. They partnered with vendor 14 Oranges to develop a solution using the Info Grove platform to create a centralized, members-only application.

14 Oranges developed the DSA app, providing a secure portal for events, a directory, resources, and push notifications. Following its success, they also performed a cost-efficient uplift of the DSA's WordPress website to improve its design and mobile performance. The solutions were well-received, leading to improved member engagement and staff empowerment through training. The vendor, 14 Oranges, delivered both a modern app and an updated website that met the alliance's goals.

Downtown Somerville Alliance (dsa)