Case Study: Viridian Solar expands its reach in construction with 12Build

A 12Build Case Study

Preview of the Viridian Solar Case Study

Viridian Solar - Customer Case Study

Viridian Solar, a manufacturer of innovative roof-integrated solar panels, faced the challenge of gaining recognition and trust among general contractors who were largely unfamiliar with their product. To increase their reach and presence in the construction industry, they partnered with the vendor 12Build.

The solution implemented by 12Build was to feature Viridian Solar on its platform, which is widely used by construction professionals. This provided a significant credibility boost, as contractors perceive subcontractors on 12Build as reputable. The partnership gave Viridian Solar an efficient channel to reach major players, leading to more invitations to tender and helping to promote their sustainable solar technology.


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Viridian Solar

Pim van Oppen

Specification Sales Manager


12Build

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