Case Study: ADAP Advocacy Association achieves greater efficiency with 123Signup Association Manager

ADAP Advocacy Association - Customer Case Study

The ADAP Advocacy Association (aaa+), a national HIV/AIDS patient advocacy group, faced the challenge of its CEO being overburdened with administrative tasks. With a small team, CEO Brandon Macsata needed to avoid getting bogged down in marketing, finance, and event management, which would distract from his core leadership responsibilities and hurt the organization's effectiveness.

To solve this, the association implemented 123Signup's Association Manager, a comprehensive cloud-based software. The solution automated key functions like member communication, event management, and payment processing. For 123signup, the results were significant; the CEO could now efficiently manage multiple tasks, using built-in email marketing and over 50 real-time reports to track performance, effectively doing the work of several employees with less effort.

ADAP Advocacy Association

Brandon Macsata

CEO