Case Study: Natural Hair business Black Earth Products achieves streamlined event registrations, payment collection and lead generation with 123FormBuilder

Natural Hair - Customer Case Study

Black Earth Products, founded by Taliah Waajid, is a national natural hair care business that runs seminars and large events like the World Natural Hair Health & Beauty Show (140+ exhibitors, 30,000 attendees). With numerous contests, promotions and events, the team needed an affordable, easy-to-customize registration tool that could collect payments, provide an attendee overview and build a lead database—all while offering an attractive, simple experience for users.

They adopted 123ContactForm to create branded registration forms with PayPal payment processing, advanced calculations for fees and MailChimp synchronization for lead management. The solution streamlined registrations, enabled direct payment collection and built a centralized contact database, saving time and money while improving organization and community engagement.

Natural Hair

TaRon Joyner

Social Media Strategist of Black Earth Products