Case Study: The Universal Group transforms B2B ordering with 121eCommerce and Magento Commerce

The Universal Group reduces order processing time and boosts AOV with 121eCommerce

The Universal Group, a supplier of truck and trailer suspension components, faced limitations with its old SuiteCommerce site, including an inability to process online orders and manage complex customer-specific catalogs for its 500+ B2B clients. 121eCommerce LLC helped them migrate to Magento Commerce to build a robust, customized ordering platform.

121eCommerce implemented a customized Magento B2B solution featuring a streamlined checkout, alternative SKU search, and a dynamic pricing algorithm. The new site launched successfully, eliminating manual phone orders and providing a scalable catalog experience. The vendor reports the platform increased average order value, improved order frequency, and significantly reduced processing time for The Universal Group.

The Universal Group