Case Study: City of Newark improves resident engagement and lead service line replacement with 120Water

Newark Sets the Standard for Community Engagement

The City of Newark faced a significant challenge in engaging its large and transient population for its Lead Service Line Replacement (LSLR) program. A lack of resident and landlord cooperation jeopardized public health and hindered the city's ability to collect crucial data. To manage this water program, Newark partnered with 120Water.

120Water implemented a comprehensive communication strategy focused on direct mail to educate residents and manage the post-replacement process. This solution kept residents engaged for six months after their line was replaced, culminating in the successful return of water samples for validation. The vendor handled the entire kit logistics and results tracking, enabling Newark officials to monitor the program's progress efficiently.

City of Newark

Tiffany Stewart

Assistant Director