Case Study: Adairsville, Georgia verifies service lines and boosts resident participation with 120Water

Adairsville boosts service line verification 10% with 120Water

The city of Adairsville, Georgia, faced the challenge of verifying unknown water service line materials on the customer side of their system. To address this, they partnered with vendor 120Water to implement a creative outreach program designed to effectively engage residents and encourage participation in the verification process.

120Water's solution involved a targeted postcard mailing with a QR code linking to an online survey and a $5 utility bill discount incentive. This strategy achieved an impressive 10% response rate, far exceeding typical online survey averages, and provided the city with valuable, ongoing data. The program saved Adairsville the time and cost of physical home visits, fostered community involvement, and established a flexible precedent for future initiatives with 120Water.