Case Study: MMB Networks achieves 5x more qualified meetings with 11x Automated Outbound

MMB Networks increases qualified meetings 5x with 11x

MMB Networks, a company that designs IoT connectivity solutions for the smart energy sector, faced a challenge in scaling its outbound efforts. With a small team of three, they relied on generic automated outreach that failed to resonate with their specialized technical buyers. This approach led to declining response rates and only a handful of qualified leads each quarter. They turned to vendor 11x and its automated outbound service to find a solution.

By implementing 11x, the team was able to run multiple, highly personalized campaigns using AI that researched individual prospects. The platform provided real-time visibility into sourcing health and integrated with their CRM. This solution from 11x resulted in a 5x increase in qualified meetings and generated over $1.2 million in pipeline, allowing the small team to focus on high-value customer conversations instead of manual campaign management.

MMB Networks