Case Study: Checkr achieves 7x ROI and $1.2M+ pipeline with 11x

Checkr grows pipeline 7x with 11x

Checkr, an HR tech company, faced the challenge of unmanaged leads and limited sales coverage. Their strong inbound demand and developing outbound motion struggled to consistently engage high-intent prospects, especially in SMB and self-serve segments. Manual workflows were slow and left many leads uncontacted, creating a gap in their go-to-market strategy.

The company implemented 11x to create an automated engagement layer. The 11x platform used AI to conduct voice calls and outreach, activating intent signals for unmanaged accounts and providing instant support to inbound leads. This solution generated over $500,000 in pipeline, achieved a 3.2x increase in email reply rates, and automated over 200 hours of conversations, delivering a significant ROI for Checkr.

Checkr