Case Study: Canibuild achieves a 99% faster speed-to-lead and 20% of pipeline from 11x

Canibuild lifts demo conversions 40% with 11x

Canibuild, a leading AI-powered planning software company for residential builders, faced significant scaling challenges. Their sales were primarily driven by an influx of inbound leads, but their lean team could not respond quickly enough, causing high-intent leads to go cold. Furthermore, their outbound efforts lacked a consistent, repeatable process, making pipeline generation unreliable and causing reps to waste time on manual qualification instead of closing deals.

To address this, Canibuild implemented the 11x platform to automate its sales motions. 11x acted as an automated agent for both inbound and outbound, instantly qualifying leads and booking demos for the sales team. This solution dramatically reduced speed-to-lead time to under two minutes and created a scalable outbound engine. As a result, 11x generated 20% of Canibuild's pipeline within three months, increased demo conversion rates by 40%, and eliminated the need to hire additional sales development reps.

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