Case Study: Principality builds shared market confidence with 11:FS Pulse

Principality builds market confidence with 11:FS Pulse and 23,000+ user journeys

Principality Building Society faced a challenge in moving from fragmented, individual knowledge of financial products to a shared, structured view of the market. Their small UX/UI and Customer Experience teams needed a way to build commercial awareness, ground strategic decisions in evidence, and navigate complex compliance reviews with greater confidence.

Using the 11:FS Pulse platform, Principality gained access to a library of thousands of user journeys to benchmark against traditional and challenger providers. 11:FS provided a neutral evidence base that enabled cross-functional teams to align perspectives, reduce ambiguity, and accelerate safer product decisions. The solution fostered a continuous learning habit, giving teams a broader, consistent understanding of the market to build better experiences for their members.

Principality