11:FS
16 Case Studies
A 11:FS Case Study
11:FS assisted Monzo, a digital bank, in its challenge to benchmark and improve its user experience, particularly for onboarding, against global fintech leaders. The Monzo team needed thorough competitor analysis and inspiration but found manually researching hundreds of accounts to be impractical and time-consuming.
Using the 11:FS Pulse platform, Monzo gained instant access to thousands of fintech user journeys. This solution provided a holistic market view, enabling the team to draw inspiration from world-class designs and efficiently improve their in-app experiences. 11:FS reports that the research phase using Pulse took a tenth of the normal time and dramatically improved conversion rates for Monzo's onboarding journey.