Case Study: Metro Bank accelerates product research with 11:FS Pulse

Metro Bank saves 2+ hours per user each week with 11:FS Pulse

Metro Bank needed to automate and improve its manual process for researching digital product features and user journeys, particularly for its SME and commercial lending propositions. The bank turned to the vendor 11:FS and its product, 11:FS Pulse, to solve this common challenge.

Using 11:FS Pulse's extensive library of user journeys, Metro Bank's team significantly sped up exploratory research for new features. Each user saved over two hours per week, and the platform fostered a culture of exploration. 11:FS Pulse also became a key tool for competitor analysis and executive reviews, helping the bank develop better customer experiences.

Metro Bank