Case Study: Lowell Financial improves customer financial health with 11:FS Ventures

Lowell Financial builds a customer-centred product strategy in 6 weeks with 11:FS

Lowell Financial, one of the UK's largest debt collectors, sought to challenge its industry's negative reputation and make it easier for customers to become debt-free. They engaged 11:FS Ventures to develop a commercially viable and sustainable product strategy that placed the customer at the center of their roadmap.

11:FS Ventures used a Jobs to be Done analysis to identify core customer problems and then ran a collaborative design sprint to create a backlog of new features aimed at boosting financial health. After prototyping and testing these concepts, they delivered a financial health strategy recommendation. This new approach unlocked partnership opportunities with companies like TransUnion and provided Lowell with a Proposition Development Framework, leading to a coordinated roadmap with the potential to make a genuine difference to customers' lives.

Lowell Financial