Case Study: TownGreen strengthens climate leadership and community engagement with 118Group

TownGreen streamlines fundraising and event management with 118Group in April 2025

TownGreen, a nonprofit building climate resilience across Cape Ann, Massachusetts, faced a challenge as it evolved from a grassroots initiative into a regional convener. They needed a website that could clearly articulate this new strategic direction, support collaboration, and inspire community action. To address this, they partnered with 118Group for a website redesign and strategic repositioning.

118Group implemented a solution that included a clarified information architecture, a warmer local design, and integrations for donations and event management. The results were a more navigable website that better reflected the organization's mission, streamlined fundraising with a new platform, and made event participation easier for the community. This new digital presence helped position TownGreen as a credible regional leader.

TownGreen