Case Study: Sturgis Charter Public School improves campus-specific web experiences with 118Group

Sturgis Charter Public School launches a new 40-week website overhaul with 118Group

Sturgis Charter Public School, a charter school in Massachusetts offering the International Baccalaureate program, needed to improve its outdated and confusing digital experience after opening a second campus. The existing website intertwined information for both locations, failing to reflect their unique identities and making navigation difficult for parents, students, and administrators. The school partnered with 118Group for a comprehensive website redesign to address these challenges.

118Group solved this by creating a new main website with distinct microsites, or "hubs," for each campus. Each hub featured its own branding, event calendars, and resources, all managed easily by staff. The new design improved navigation, included an engaging homepage video, and added accessibility features like translation. The project, completed over 40 weeks, successfully provided a cohesive yet tailored digital experience that enhanced the school's online presence and operational efficiency.

Sturgis Charter Public School