Case Study: Health Imperatives improves service access and trauma-informed navigation with 118Group website redesign

Health Imperatives launches a location-aware website in April 2025 with 118Group

Health Imperatives, a nonprofit providing essential health and crisis services in Southeastern Massachusetts, faced a significant challenge with its outdated website. The site was difficult to navigate, especially for users in distress, and used confusing internal jargon that created barriers to accessing critical support. They partnered with 118Group for a comprehensive website redesign and service navigation strategy to create a clearer, more accessible, and mobile-friendly platform.

118Group implemented a new website focused on crisis-ready design and user needs. The solution included a quick-exit button, trauma-informed layouts, and a dual-navigation structure that allows users to browse services by type or location. The result was a transformative outcome for Health Imperatives, delivering greater clarity for vulnerable users, location-aware service listings, and an empowered staff able to manage content effectively, ultimately fostering trust and improving accessibility for those in need.

Health Imperatives