University of Idaho - Customer Case Study

"The “I Am More Than” campaign for the University of Idaho was highly successful. The print collateral included posters and a book, which showcased the unique, inspiring stories of U of I students and alumni.We took on the challenge of communicating a complex and somewhat dry subject in a memorable and innovative way. We developed a campaign centered on the concept of time – hindsight and foresight – literally freezing workplace accidents in time. In television, we were inspired by visually stunning technology we’ve seen on the web called cinegraphs or cinemagraphs, which are essentially animated gifs created from high-definition video.