
116 & West
13 Case Studies
A 116 & West Case Study
"Fitness should be a daily habit. We reinforced this idea and showed off all the fun fitness options available at Gold’s Gym with a commercial. We wrote and shot a spot that did just that. Our ad also helped to alleviate the idea that Gold’s Gym was only for muscle-bound “bros.” Gold’s Gym wanted to be a friendly place for anyone to feel great and work out.