Case Study: Rufus Leonard achieves 40% cost savings and a 15-second RPO with 11:11 Systems DRaaS

Rufus Leonard achieves cost savings of 40 percent and assured business continuity with iland, now 11:11 Systems, DRaaS

Rufus Leonard is a 29-year-old UK independent brand and digital agency that needed a reliable, easy-to-manage disaster recovery solution to protect 27 on‑premises virtual machines. Their previous fully managed, array-based DR approach had become costly, complex and unreliable—DR tests were inconsistent, the RPO was 24 hours, and a small IT team needed a simpler, proven option.

They selected 11:11 Systems DRaaS for Zerto (formerly iland), which delivered a straightforward cloud console and repeatable deployment model. The change reduced complexity, cut costs by 40%, improved RPO from 24 hours to 15 seconds, enabled safe failover testing and upgrade workflows, and allowed them to extend journal retention to bolster ransomware protection—resulting in assured business continuity and more resilient IT operations.

Rufus Leonard

John Fry

Information Systems Manager