Case Study: Dr. Martens achieves global data resilience and continuous availability with 11:11 Systems

Dr. Martens modernizes its global data protection and retention strategy with 11:11 Systems

Dr. Martens, the iconic British footwear brand with a global retail and growing direct-to-consumer presence, needed to modernize its data retention and protection as its infrastructure and data volumes expanded. The company wanted to move away from legacy on‑premises systems to ensure secure offsite backups, reliable global access, reduced downtime risk, and more efficient use of IT resources amid rising cyberthreats.

Dr. Martens partnered with 11:11 Systems to deploy 11:11 Cloud Backup for Veeam Cloud Connect and 11:11 Backup for Microsoft 365, backed by a unified cloud console and global availability. The solution delivered Veeam-integrated, multi-layered protection and improved compliance, resulting in continuous data availability, stronger ransomware resilience, lower day‑to‑day management overhead, and greater operational peace of mind.

Dr. Martens

Dan Morgan

Global Head of Cloud and Infrastructure