Case Study: University of St. Thomas boosts readership and modernizes its newsroom with 10up

University of St. Thomas boosts readers 78% in 90 days with 10up

University of St. Thomas, the largest private university in Minnesota, had a newsroom and magazine limited by an outdated website that lacked modern content design and page-building tools. The editorial team needed a better content creation experience to elevate their storytelling. They engaged the vendor 10up to reimagine their online newsroom and create a digital home for St. Thomas Magazine.

10up designed and engineered a new WordPress website with flexible editorial tools, customized blocks, and a unique visual style for magazine content. The project was launched in four months, resulting in a 78% increase in readers, a 64% increase in site visits, and a 72% increase in pageviews. The solution also included a custom email newsletter tool and comprehensive training for the editorial team.

University of St. Thomas