Case Study: Hillel International modernizes its web presence with 10up

Hillel International launches a modern WordPress site with 10up, driving a 306% one-day visitor spike

Hillel International, the world's largest Jewish campus organization, sought to celebrate its centennial by launching a rebranded, modern website to better serve students, parents, and supporters. The organization needed a new platform to reflect its updated brand identity and provide an enhanced digital experience. Hillel International partnered with the digital agency 10up, along with creative agency Wide Eye, to architect this new web presence, which was built using the WordPress content management system.

10up engineered a custom WordPress platform with advanced features, including an extensive campus and scholarship search powered by ElasticPress and integrated with Salesforce for daily data updates. The solution included a customized editorial experience using the WordPress block editor to maintain brand consistency and a strong focus on accessibility, achieving WCAG 2.1 AA standards. Following the launch, the new Hillel.org saw a significant surge in engagement, including a 306% increase in visitors on a key day. 10up continues to provide ongoing support and maintenance for the site.

Hillel International