Case Study: Penske Media drives editorial engagement and productivity with 10up’s ClassifAI

Entertainment Weekly cuts bounce rate 15% with 10up

Entertainment Weekly, a major digital media publisher behind brands like Rolling Stone and Variety, partnered with digital agency 10up to explore the potential of generative AI to transform its content workflows and enhance audience engagement. The challenge was to rapidly prototype and deploy these AI-powered features on a limited exploratory budget, requiring a flexible and cost-effective solution.

10up implemented its open-source AI integration toolkit for WordPress, ClassifAI, as the foundation for the solution. This allowed for the rapid development of features like smart 404 pages that reduced bounce rates by 15%, advanced AI-powered tag management, and granular permission controls for staged rollouts. The collaboration with 10up equipped Entertainment Weekly with the knowledge and tools to confidently evolve its publishing operations, driving significant improvements in editorial productivity and user engagement.

Entertainment Weekly