Case Study: California DMV improves digital transactions and user experience with 10up

California DMV launches 15 web apps in less than a year with 10up

The California DMV engaged 10up to improve the user experience and conversion rates for its integrated web applications, which were on a disparate technology stack from its main website. The challenge was to create a seamless digital experience for constituents and reduce the burden on field offices, especially during the COVID-19 pandemic.

10up first created a platform-agnostic design system to bring the applications into visual parity with the website, rolling out 15 upgraded apps in less than a year. In a second phase, 10up used data-driven analytics to implement holistic UX improvements, including workflow renovations and a more integrated AI chatbot. This work significantly lowered the DMV's annual software maintenance costs, reduced field office wait times, and increased customer satisfaction.

California DMV