Case Study: a major metro auto dealership achieves 600% more clicks and impressions with 10TH DEGREE

Major Metro Auto Dealership boosts clicks 600% with 10TH DEGREE

The customer, a major metro auto dealership, faced the challenge of increasing exposure for a priority vehicle model within a highly competitive local market. Their paid search campaigns were constrained by delivery limitations, which restricted their auction visibility and created an opportunity for competitors. The vendor, 10TH DEGREE, was engaged to help scale their campaign effectively.

10TH DEGREE implemented a strategy involving a significant budget expansion of 345% alongside targeted campaign optimizations. This solution successfully increased auction participation and inventory visibility. The results were dramatic: over a 30-day period, the dealership achieved a 600% increase in both clicks and impressions while simultaneously reducing its cost-per-click by 36.4%. The campaign also drove substantial growth in store visits, VDP views, and call-to-action clicks, demonstrating measurable progress from customer awareness to active shopping intent.