Case Study: Volterra builds a new distributed cloud category and reaches a $500M exit with 10Fold

Volterra builds a new cloud category in 15 months with 10Fold

The customer, Volterra, was a distributed cloud pioneer facing the challenge of launching a complex new technology into an uneducated market. With apps and data becoming highly distributed, their innovative platform managed disparate multi-cloud and edge deployments as a single cloud. The vendor, 10Fold, was engaged to help Volterra establish this new tech category and position itself as a leader, despite having no customers available for media outreach.

10Fold implemented a communications strategy that distilled Volterra's complex message, executed surveys to provide compelling data, and secured extensive media coverage. The results were exceptional, with the vendor exceeding media forecasts by 233% at launch and 144% the following year. This effort successfully established the distributed cloud category and Volterra's leadership within it, culminating in the company's acquisition by F5 Networks for $500 million just 15 months after its public launch.

VOLTERRA