Case Study: Stirling Ultracold boosts COVID vaccine freezer visibility with 10Fold

Stirling Ultracold boosts media coverage 6X with 10Fold

Stirling Ultracold, a manufacturer of portable Ultra Low Temperature (ULT) freezers, faced the immense challenge of rapidly scaling global awareness. Their existing product was uniquely suited to store and transport all COVID-19 vaccines, but they needed to quickly educate the market and establish dominance before competitors could catch up. The company engaged the public relations and marketing firm 10Fold to launch a high-velocity campaign to meet this urgent need.

10Fold implemented a comprehensive communications strategy that pivoted messaging toward the critical business need, executed multichannel outreach, and established thought leadership. The campaign resulted in a 609% increase in media coverage and a 56% share of voice among competitors, with features in major outlets like The New York Times and Fox Business. This effort dramatically shortened sales cycles, attracted new capital investment, and raised the company's profile, which ultimately contributed to its successful acquisition by BioLife Solutions.

Stirling Ultracold