Case Study: Rockwell Automation builds buyer influence and boosts social engagement with 10Fold's influencer marketing

Rockwell Automation drives over 33 million impressions with 10Fold

Rockwell Automation, a leader in industrial automation, faced the challenge of maintaining connections with buyer-committee members on social media and was losing mindshare to competitors. They sought to increase engagement rates, expand brand credibility, and build executive thought leadership. To address this, they partnered with vendor 10Fold to revitalize their influencer marketing strategy.

10Fold implemented a comprehensive "always-on" influencer program, conducting a competitive audit, recruiting key influencers, and developing targeted campaigns with high-quality content. This strategy resulted in significant measurable impact. In FY2022, the campaign achieved over 33 million impressions and a cost per click of $18.98. In FY2023, 10Fold focused on more engaging video assets, garnering over 436,000 video views and further reducing the cost per click to $17.87, successfully expanding Rockwell's reach and establishing its thought leadership.

Rockwell Automation