Case Study: FogHorn achieves first-to-market edge intelligence recognition with 10Fold

FogHorn launches edge intelligence in 90 days with 10Fold

FogHorn, a developer of an "edge intelligence" software platform for industrial IoT, faced the challenge of launching its disruptive vision to process data at the network edge. As an unknown startup with unproven technology, it needed to overcome industry preconceptions about cloud computing and establish credibility for its solution. FogHorn engaged the vendor 10Fold for communications strategy.

10Fold implemented a phased strategy that began with analyst validation and was followed by a funding announcement with strategic investors. This was quickly succeeded by a detailed product launch to targeted media. The entire initiative was completed within 90 days, generating over 40 stories, significant social media reach, and establishing FogHorn as a first-to-market leader. The successful launch contributed to FogHorn securing a $30 million Series B funding round within a year.

FogHorn