Case Study: Cleo boosts supply chain visibility and media coverage with 10Fold

Cleo earns 12 articles and 3.1M monthly views with 10Fold

Cleo, a provider of the Cleo Integration Cloud (CIC), sought to maintain its media momentum and thought leadership in the supply chain software sector without a major news announcement. The company needed to better understand the state of digital transformation within its target market and generate newsworthy content to attract prospective customers. They turned to their vendor, 10Fold, for a strategic solution.

10Fold developed and executed a PR campaign centered on original research, analyzing public supply chain job postings to uncover industry trends and technology adoption gaps. The resulting Supply Chain Jobs Report secured coverage in 12 target publications, generating over 3.1 million unique monthly visitors. The report also became a valuable long-term asset for Cleo's marketing and sales teams, successfully establishing the company as an authority and attracting new prospects.

Cleo