Case Study: Ciitizen achieves stronger market visibility and a successful acquisition with 10Fold PR and social campaigns

Ciitizen boosts organic patient signups to 90% and exits with 10Fold

Ciitizen, a healthcare technology startup, faced the challenge of lacking the visibility and brand awareness needed to scale its business through investment or acquisition. The company, which provides an AI-driven platform for patients to manage their medical records and connect with clinical trials, engaged 10Fold Communications to launch a strategic PR and social media campaign to elevate its market position.

10Fold implemented a comprehensive visibility campaign that included proactive media outreach, thought leadership, and sensitive storytelling around the founder's personal mission. This strategy resulted in 54 media hits, a 90% organic patient sign-up rate, and culminated in the company's successful acquisition by Invitae for approximately $325 million within just nine months.

Ciitizen