Case Study: Certinia achieves tier-1 business press visibility with 10Fold's research-driven PR strategy

Certinia earns 96 million reach with 10Fold's proprietary research

Certinia, a provider of AI-powered Professional Services Automation software, sought to elevate its thought leadership and break into tier-1 business press. Their challenge was to prove, with credible market evidence, that professional services organizations prioritizing customer success were outperforming their peers, thereby strengthening their credibility with finance and enterprise leaders. They partnered with the vendor 10Fold to achieve this.

10Fold developed a proprietary research asset, the 2025 Public Market Pulse Report, which analyzed thousands of earnings reports to correlate customer success with business performance. This solution secured placements in top-tier outlets like Forbes and Yahoo Finance, achieving an estimated 96 million reader reach and approximately $225,000 in earned media value. The campaign also generated Certinia’s highest website traffic spike of 2025, increasing direct sessions by 52.5%.

Certinia