Case Study: Certinia increases professional services visibility with 10Fold

Certinia earns 236,632 media impressions with 10Fold

Certinia, a leading provider of Professional Services Automation (PSA) software, faced challenges in building market awareness for the value of PSA and uniting services leaders amidst economic stress and AI disruption. The vendor, 10Fold, partnered with Certinia's corporate communications and marketing teams to address these challenges.

10Fold's solution involved creating two major initiatives: the Global Services Dynamics Report and the inaugural International Services Week. This effort secured significant media coverage, over 25,000 social media impressions, and established new annual tentpole campaigns. The results included 236,632 media impressions, features in top-tier publications, and over 1,000 website sessions for the event.

Certinia