Case Study: Cequence Security achieves 74% follower growth with 10Fold

Cequence Security grows LinkedIn followers 74% in 6 months with 10Fold

Cequence Security, a cybersecurity leader in API protection, partnered with vendor 10Fold to overcome its challenge of scaling its social media presence. Despite having valuable insights and a compelling product suite, Cequence lacked a structured content strategy to effectively compete for attention against larger, more established competitors in a crowded market.

10Fold implemented a campaign-led approach, shifting Cequence from ad hoc posting to a weekly cadence built around consistent content pillars. This strategy included recurring series, platform-native videos, and highlights of earned media and employee voices. The results were significant, including a 74% follower growth in six months, an average engagement rate of 10.17% that exceeded the industry benchmark, and a total of 4,042 new followers. Cequence also achieved a follower growth rate nearly double that of its closest competitors.

Cequence Security