Case Study: Fargro strengthens sales team collaboration and leadership with 10Eighty coaching

Fargro strengthens sales leadership over 3 years with 10Eighty coaching

Fargro, a supplier of horticultural products, partnered with vendor 10Eighty to capitalize on the deep knowledge of its sales team and become the first choice for growers. The challenge was to leverage the team's expertise and commitment to customer service to achieve this goal.

10Eighty implemented a tailored coaching programme for Fargro's sales team, utilizing 360-degree feedback tools like BeTalent and Strengthscope. This was followed by individual and team coaching sessions focused on self-reflection, action planning, and collaboration. The results included enhanced team performance and significant leadership development, evidenced by the promotions of team member Simon Bell to Head of Sales and Sales Director Emma Birkbeck to Managing Director.

Fargro