Case Study: TuitionHero improves student loan marketplace usability with 10Clouds

TuitionHero improves student loan marketplace UX with 10Clouds after 3 discovery sessions

TuitionHero, an online marketplace for student loans, faced the challenge of creating a brand identity that would simultaneously appeal to a youthful student demographic and maintain the professionalism required by the financial industry. To address this, they partnered with the vendor 10Clouds for services including branding, a design system, and UI improvements.

10Clouds implemented a comprehensive solution that included a new vibrant color palette, a geometric logo symbolizing a bridge, and a complete design system. The vendor also made key UI improvements, such as updating the typography and icon library, to enhance accessibility and user engagement. As a result, TuitionHero significantly improved its user experience and solidified its position as a leading resource in the student financial aid marketplace.

TuitionHero