Case Study: Swile elevates brand storytelling with 10Clouds 3D persona design

Swile creates 7 personas with 10Clouds

Swile, a company providing payment cards for employee meal vouchers and other work-related activities, approached 10Clouds for support. Their challenge was to visually communicate their expanded product offering beyond just lunches following a rebrand, requiring the creation of relatable personas for their diverse user base.

10Clouds designed and brought to life seven distinct 3D character personas. Their solution involved 2D sketching, 3D modeling, custom texturing, and rigging for animation. The result was a set of highly recognizable characters that could express different emotions, which were then deployed across Swile's website and app. The project received highly positive feedback from the customer, Swile, which subsequently secured a new round of funding to support its international expansion.

Swile