Case Study: Tier 1 Veterinary Medical Center boosts engagement and recruitment with 108 Degrees email automation

Tier 1 Veterinary Medical Center strengthens pet owner engagement and recruitment with 108 Degrees

The customer, Tier 1 Veterinary Medical Center, a premier animal hospital in Alaska, faced a challenge with an underperforming email marketing program. Their outreach lacked strategic automation, failed to leverage their educational video content, and was ineffective for recruiting new staff. They partnered with the vendor, 108 Degrees, for email marketing strategy and automation services to address these issues.

108 Degrees implemented a solution by creating two distinct automated email campaigns. One campaign targeted prospective employees with compelling messages about working at Tier 1, while the other repurposed the hospital's video content to engage existing pet owners. This strategy of targeted automation and audience segmentation resulted in an ongoing system of outreach, delivering more relevant communications and strengthening engagement for both recruitment and client relationships.

Tier 1 Veterinary Medical Center