Case Study: National Association of Chronic Disease Directors achieves stable member communications with 108 Degrees email marketing and CRM integration

National Association of Chronic Disease Directors strengthens member communications with 108 Degrees during COVID-19

The National Association of Chronic Disease Directors (NACDD) faced the challenge of upgrading its outdated email marketing platform integrations during the onset of the COVID-19 pandemic. This urgent need was compounded by the necessity to transition its team to remote work while maintaining seamless communication with its members, who are public health professionals. 108 Degrees was brought in to assist with this marketing systems integration.

108 Degrees implemented a comprehensive solution that included reconfiguring system integrations, establishing new communication procedures, and conducting extensive remote training. This work stabilized NACDD's external communications during the health crisis and established a standardized, sustainable system for member engagement. The vendor's ongoing support also included email template redesign and strategies to re-engage inactive members, ensuring the organization's communication endeavors were set up for long-term success.

National Association of Chronic Disease Directors