Case Study: MPX boosts healthcare market visibility with 108 Degrees Digital Marketing

MPX boosts monthly website sessions 160% with 108 Degrees

The customer, MPX, a historic company with over 75 years in print fulfillment, sought to expand into the healthcare insurance market. They faced the challenge of repositioning themselves to stand out among competitors and effectively communicate their unique value to this new audience. They partnered with the vendor, 108 Degrees, for a comprehensive digital marketing strategy.

108 Degrees developed a new sub-brand, HealthLinq by MPX, along with a refreshed parent brand identity, strategic content, and email campaigns. This solution successfully repositioned MPX, resulting in a 160% increase in monthly website sessions and a 196% surge in monthly visitors. Most notably, traffic to their healthcare offering pages grew by 958%, increasing from 1.9% to over 20% of total site traffic.

MPX