Case Study: Lymphatic Education & Research Network boosts email engagement with 108 Degrees

LE&RN boosts click rate 12% and cuts unsubscribes 26% with 108 Degrees

The Lymphatic Education & Research Network (LE&RN) faced a challenge with its email marketing program, as its critical campaigns were underperforming on clicks and retention despite having an engaged audience. Fragmented data across its CRM and ESP, combined with limited internal technical capacity, made it difficult to sync data and automate communications. The nonprofit engaged 108 Degrees for an expert audit and to develop an integration strategy.

108 Degrees implemented a comprehensive email audit and provided coaching on best practices, followed by the development of a custom integration between LE&RN's CRM (Kindful) and ESP (Mailchimp). This solution refined audience segmentation, personalization, and automation strategy. As a result, 108 Degrees helped LE&RN achieve a 12% increase in email click rates and a 26% reduction in unsubscribes, while also providing clearer supporter insights and a sustainable data foundation.

Lymphatic Education & Research Network (le&rn)