Case Study: Save Mart Supermarkets drives top-line growth with 1010Data

Driving the Top Line w ith Analytics and Business Intelligence

Save Mart Supermarkets needed a better way to analyze item-level transaction data so it could understand what customers were buying in each shopping basket and improve promotional decisions. The supermarket chain had sales data, but it could not quickly connect that information to customer behavior, especially without a loyalty card program. Save Mart turned to 1010Data and its cloud-based analytics and business intelligence platform to gain deeper visibility into market baskets.

1010Data helped Save Mart load six months of transactional data into the platform through a simple pilot, without requiring new hardware or major IT changes. With 1010Data, Save Mart gained interactive market basket analysis and could identify product affinities to fine-tune promotions, leading to better use of promotional dollars and stronger top-line sales.

Save Mart Supermarkets

Frank Capps

Executive Vice President and Chief Sales Officer