Case Study: Jacobs achieves transparent flood risk prioritization with 1000minds

Jacobs prioritizes 13 flood-risk objectives with 1000minds

Jacobs, a multinational consulting firm, was engaged by the UK's Environment Agency to help prioritize objectives for flood risk management in the Broads, a threatened coastal wetland area. The challenge was to establish a transparent and objective method for weighting these objectives that would reflect community preferences and comply with strict UK government regulations, moving beyond subjective scoring techniques.

Using 1000minds and its PAPRIKA method, Jacobs conducted a preferences survey with local elected representatives. This solution provided a defensible, choice-based approach to determine the relative importance of the objectives for both near-term and long-term planning. The results from 1000minds enabled Jacobs to advise on which objectives stakeholders found most important, ensuring that subsequent flood management actions will be guided by the community's preferences.

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