Case Study: SAP boosts social engagement with 1000heads

SAP boosts engagement per post by 51% with 1000heads

SAP, a major enterprise technology company, faced a challenge with an understated and humble social media presence that primarily engaged its own employees rather than customers. The vendor 1000heads was engaged to transform SAP's social strategy to better showcase the value and impact of its essential technology solutions.

1000heads reimagined SAP's entire social approach, replacing sales-driven content with a human-touch strategy focused on "Useful Entertainment" and cultural relevance. This solution included a new global social direction, a modernized tech stack, and platform-native creative that sparked conversation. The results were significant, with engagement per post increasing by 51%, video views doubling, and shares rising by 91%, proving the success of 1000heads' strategy in driving deeper audience connection.

SAP