Case Study: Kerrygold transforms cult butter into a cultural icon with 1000heads

Kerrygold grows organic social reach 7x with 1000heads

The Irish dairy brand Kerrygold faced a challenge on social media, where its content was generic and indistinguishable from competitors in the butter category. To help unlock growth and expand brand equity, Kerrygold partnered with the agency 1000heads for a social transformation strategy.

1000heads implemented a new culture-first content strategy titled "From Cult to Culture," which overhauled Kerrygold's social identity, community engagement, and creator collaborations. The results were significant, including a 7-fold increase in organic reach, a 78% lift in purchase intent mentions, and a doubling of unaided brand awareness among a younger audience, firmly driven by social media.

Kerrygold