Case Study: Google boosts Gemini awareness and engagement with 1000heads' Gemini Live campaign

Google boosts unaided Gemini awareness by 25% with 1000heads

The customer Google faced the challenge of launching its new Gemini Live conversational AI feature for Pixel devices. Most users were unfamiliar with conversational AI, so Google and the vendor 1000heads needed to capture attention and educate people on its value without being overly technical.

The vendor 1000heads implemented a solution focused on showing users how to have fun with the AI. Their strategy involved creating social ads on trending debates, partnering with viral creators to demonstrate the feature, and running real-world street activations. This approach successfully transformed the complex technology into a recognized tool, resulting in a 25% increase in unaided awareness for Gemini, a 50% increase in search interest for it, and over 15.4 million social views.

Google